Marketing Tools

Double opt-in e-mail campaigns, targeted blasts, and SMS features.

Zenbership Connect Marketing Page

Some of the many options available to marketing departments using Zenbership.

Campaigns

Establish several types of campaigns, including double-opt-in, single-opt-in, or automated e-mail campaigns. Allow one-click opt-outs to prevent potential spam complaints.

Targeted Blasts

Create targeted email and SMS campaigns based on the highly advanced criteria system. This means that you can target members based on any field in the database.

Track Engagement

Built directly into the emailing system is readership tracking, notifying you of who read an email and when. Track campaign effectiveness with link clickthrough tracking and conversions generated directly from clickthroughs.

Criteria-Based Automated Followup Campaigns

Imagine the power you would have as a marketer if you could set up multiple followup campaigns for either contacts or members, all based on very specific criteria. Perhaps you want to followup with contacts who have a specific source tag? Or maybe only members in New York, Ohio, and Texas? Or maybe any contact with an expected value of over $20,000? Zenbership gives you this power and more! Built directly on top of the powerful criteria system, marketers will be thrilled to discover the world of Zenbership campaigns.

Zenbership Followup Campaign Overview

Social Media Integration

Keep tabs on your clients by automatically importing their Facebook and Twitter feeds. Also easily manage your own social media profiles, posting updates directly from Zenbership, and even automating posts to your social media profiles.

Milestones

Milestones allow you to track key events that occur as a result of someone clicking a link within an email. Those include making a purchase, registering as a member, registering for an event, and more, which in turn allows you to analyze a campaign's effectiveness.

Detailed E-Mail Logs

Zenbership provides you with detailed outbox logs, making it easy to reference sent emails, SMS messages, and social media messages.


Bounced Email Detection

Automatically detect bounced emails and take appropriate actions, such as removing the email from the database or unsubscribing the user from a campaign.

Promotional Codes

Track advertising campaign effectiveness using promotional codes.

Source Tracking

Track and run analytics based on where your members and contacts originate from, and use this data to determine which campaigns are effective.